Email Marketing

Email marketing campaigns, when successfully implemented, is one of the most cost effective marketing tools at your disposable and can have one of the largest impacts on revenue generation over all other marketing activity. In order to send someone an email you must first have received their permission. What this means is that you have a list of emails of people who are already interested in what you have to say or sell. The hard work is already done, now you just have to maintain their interest.

At TL Marketing we would consider email marketing to be one of our core strengths. We have successfully managed email marketing campaigns for a range of clients across a variety of industries in both B2B and B2C. There is a huge amount of theory and technique involved in developing an effective email marketing strategy, such as;

  1. Develop your database of potential customers.
  2. Gather as much information from people as possible at this stage as that will help you to tailor your future emails.
  3. Choose your online email marketing service.
  4. Design your templates inline with your existing company branding.
  5. Decide on your email personality – What tone will you use for your emails?
  6. Schedule the frequency of your emails and stick to it.

Once you have completed all of the above steps you then need to create fresh, interesting and relevant content for each email and this is where the theory comes in regarding how to increase your open rates and maintain engagement with your subscribers.

At TL Marketing we will manage the entire process from step 1 right up to sending out each email. We dedicate a substantial amount of time to keeping up to date with all email marketing theory and analyse the impact of all variables such as subject lines, email personalisation and content on the eventual open rates of each email. The performance of each individual email is monitored and adjustments are continuously made to improve their impact.